General entertainment
ABC Reorg vs General Entertainment Stop Losing Your Reach
Disney’s 2024 ABC communications restructuring unified its fragmented general-entertainment operations into a single authority, boosting ad revenue and simplifying brand messaging. The overhaul combined local marketing, Disney+ cross-promotion, and Hulu ad integration to resolve long-standing silos. In 2023, Disney+ held 131.6 million paid memberships, making it the third-largest